Today’s corporate world has to be sensitive to the maintenance of the environment and improvement in society because most companies have stakeholders and clients who wish to not only earn profits but also to contribute to the betterment of local and global communites. Majority of consumers wish to buy from companies that make the world a better place and boycott those that don’t. The public want to see both established and newfound companies’ CSR efforts.

To make a difference in the industry, companies have to turn to CSR and build a positive brand around their company. But how can these companies do this?

Marpu Foundations, an award-winning NGO with the label ‘Best NGO in India’ , has the answer.

Incorporating sustainability and bringing a change in the world for the better has always been Marpu Foundation’s motto. Having been lauded as “The Best NGO in India” in 2020, the foundation’s contribution to society is immense not just in numbers , but also in the lives transformed and ecosystems preserved. It is one of India’s largest volunteer organisations and collaborating with Marpu Foundations is synonymous to promoting sustainability and social longevity.

Marpu Foundation’s involvement in social welfare projects and environment sustainability has been recognised by countless national newspapers and channels including The Hindu, The Economic Times, DD News, Times Now and so on. It works towards achieving 16 SDG goals which revolve around the themes of environment sustainability, economic development, social development and lastly, partnerships for the goals.

Marpu Foundations believes in the power of community and the strength in coming together. It emphasises on the concept of volunteerism to bring about social changes and the respected founder, Kadiri Raghu Vamsi has been awarded with the prestigious National Youth Award and Chakra Award.

In terms of numbers, Marpu Foundations is beyond comparison. It has 80,261 volunteers and 10,245,120 beneficiaries all over the country. It has established itself in 39 locations in 15 states of India. Marpu Foundations believes in the principle of donating time and energy towards a greater cause. Their volunteers help change the lives of those in their local community as a social responsibility.

Corporate social responsibility (CSR) programs aim to largely contribute a company’s efforts to improve the community and environment, participate in philanthropic causes, and provide positive social value. Modern day businesses are shown to turn to CSR to make a difference and build a positive brand around their company. And because social responsibility is not a mandatory practice, it can function as a powerful differentiator for companies that partake. CSR programs are therefore, not conducted due to necessity but moreover, due to social obligation.

Marpu Foundations can help companies fulfill exactly this obligations. With its contacts and influence on social projects, Marpu Foundations help integrating business with sustainability without sacrificing any economic profits or gains. 77% of consumers want to buy from companies that contribute to the crafting of a better society, 88% of people wish to know about a company’s ongoing CSR programs. These statistics are alarmingly promoting CSR projects whose objectives are aligned with the 17 SDG Goals as well as with the company’s personal preferences.

Therefore, with the rising importance of CSR and the need to donate to society, partnering with Marpu Foundations, given its vast domain and experience in volunteering and donating, is clearly the best choice any company can opt for.